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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY102 INTRODUCTION TO ADVERTISING 2 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 The related subject in the coursebook - Presentation The definition and importance of advertisment and advertising Lecture & Question and Answer & Discussion
2 The related subject in the coursebook - Presentation The historical development of advertising Lecture & Question and Answer & Discussion
3 The related subject in the coursebook - Presentation Advertising and Marketing Lecture & Question and Answer & Discussion
4 The related subject in the coursebook - Presentation Advertising Objectives and Functions Lecture & Question and Answer & Discussion
5 The related subject in the coursebook - Presentation Demographic Factors and Advertising Lecture & Question and Answer & Discussion
6 The related subject in the coursebook - Presentation Psychological Factors and Advertising Lecture & Question and Answer & Discussion
7 The related subject in the coursebook - Presentation Socio-cultural Factors and Advertising Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook - Presentation Advertising theories,General Evaluation Lecture & Question and Answer & Discussion
10 The related subject in the coursebook - Presentation Types of Advertising Lecture & Question and Answer & Discussion
11 The related subject in the coursebook - Presentation Creativity in Advertising Lecture & Question and Answer & Discussion
12 The related subject in the coursebook - Presentation Advertising Campaigns Lecture & Question and Answer & Discussion
13 The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments Advertising Media,Student's Assignments Lecture & Question and Answer & Discussion
14 The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments Organizational structure in advertising and advertising agencies,Student's Assignments Lecture & Question and Answer & Discussion
15 The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments General Evaluation, Student's Assignments Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -