| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY102 | INTRODUCTION TO ADVERTISING | 2 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Elden, M. (2009). Reklam ve Reklamcilik, Istanbul: Say Publications, 2009 |
| Elden, M., Ulukok, O. Ve Yeygel, S. (2007). Simdi Reklamlar, Istanbul: Iletisim Publications |
| Kocabas, F. Ve Elden, M. (2005). Reklamcilik Kavramlar Kararlar Kurumlar, Istanbul: Iletisim Publications |
| Moriarty, S., Mitchell, N., Wells, W. (2015). Avdertising & IMC: Principles and Practices, Pearson |
| Sulliva, L. (2004). Satan Reklam Yaratmak, Trnd. Sevtap Yaman, MediaCat Books |