INTRODUCTION TO ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY102 |
INTRODUCTION TO ADVERTISING |
2 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the definition of advertising and concepts related to advertising. |
| Analyze the advertisements by examining them. |
| Give an example of creative advertising film. |
| Explain how to design an advertising campaign by improving foresight from examined ads. |
| List the media planning process issues of the advertisement. |