INTRODUCTION TO ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY102	INTRODUCTION TO ADVERTISING	2	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course introduces students to the concept of advertising, theories and principles and aims to create the necessary infrastructure for a successful advertising application.
Contents of the Course Unit:	The contents of the course include the subjects such as definition and historical development of advertising, concepts related to advertising, demographic factors and advertising relation, psychological factors and advertising relationship, socio-cultural factors and advertising, advertising theories, types of advertisements, the structure of advertising agencies, advertising design process, advertising campaign process and the media planning process of the advertisement.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the definition of advertising and concepts related to advertising.
Analyze the advertisements by examining them.
Give an example of creative advertising film.
Explain how to design an advertising campaign by improving foresight from examined ads.
List the media planning process issues of the advertisement.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook - Presentation	The definition and importance of advertisment and advertising	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook - Presentation	The historical development of advertising	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook - Presentation	Advertising and Marketing	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook - Presentation	Advertising Objectives and Functions	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook - Presentation	Demographic Factors and Advertising	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook - Presentation	Psychological Factors and Advertising	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook - Presentation	Socio-cultural Factors and Advertising	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation	Advertising theories,General Evaluation	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook - Presentation	Types of Advertising	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook - Presentation	Creativity in Advertising	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook - Presentation	Advertising Campaigns	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments	Advertising Media,Student's Assignments	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments	Organizational structure in advertising and advertising agencies,Student's Assignments	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments	General Evaluation, Student's Assignments	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Reklam ve Reklamcilik, Istanbul: Say Publications, 2009
Elden, M., Ulukok, O. Ve Yeygel, S. (2007). Simdi Reklamlar, Istanbul: Iletisim Publications
Kocabas, F. Ve Elden, M. (2005). Reklamcilik Kavramlar Kararlar Kurumlar, Istanbul: Iletisim Publications
Moriarty, S., Mitchell, N., Wells, W. (2015). Avdertising & IMC: Principles and Practices, Pearson
Sulliva, L. (2004). Satan Reklam Yaratmak, Trnd. Sevtap Yaman, MediaCat Books

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.					4
2	Using field knowledge, identify and solve problems related to field.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.			2
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.					4
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.					4
3	Designs a communication plan by taking responsibility in case of problems related to the field.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.				3
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.				3
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	3	5	15
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	2	11	22
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	10	10
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	8	8
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	151