1 |
Literature Search, Presentation |
Introduction to Marketing |
Expression , Question-Respond, Discussion |
2 |
Literature Search, Presentation |
Service Concept / Features of Services |
Expression , Question-Respond, Discussion |
3 |
Literature Search, Presentation |
Introduction to Tourism Marketing / Characteristics of Tourism Marketing |
Expression , Question-Respond, Discussion |
4 |
Literature Search, Presentation |
Tourism Marketing Environment |
Expression , Question-Respond, Discussion |
5 |
Literature Search, Presentation |
Market Segmentation in Tourism Sector |
Expression , Question-Respond, Discussion |
6 |
Literature Search, Presentation |
Tourism Marketing Research |
Expression , Question-Respond, Discussion |
7 |
Literature Search, Presentation |
Marketing Strategies in Tourism Businesses |
Expression , Question-Respond, Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Search, Presentation |
The Elements of the Marketing Mix |
Expression , Question-Respond, Discussion |
10 |
Literature Search, Presentation |
Touristic Product |
Expression , Question-Respond, Discussion |
11 |
Literature Search, Presentation |
Pricing in Tourism |
Expression , Question-Respond, Discussion |
12 |
Literature Search, Presentation |
Chain of Distribution in Tourism |
Expression , Question-Respond, Discussion |
13 |
Literature Search, Presentation |
Promotion in Tourism |
Expression , Question-Respond, Discussion |
14 |
Literature Search, Presentation |
Elements of Tourism Marketing Mix: Human, Physical Evidence, Process |
Expression , Question-Respond, Discussion |
15 |
Literature Search, Presentation |
Social Media and Tourism Marketing |
Expression , Question-Respond, Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |