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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TUR303 TOURISM MARKETING 5 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Search, Presentation Introduction to Marketing Expression , Question-Respond, Discussion
2 Literature Search, Presentation Service Concept / Features of Services Expression , Question-Respond, Discussion
3 Literature Search, Presentation Introduction to Tourism Marketing / Characteristics of Tourism Marketing Expression , Question-Respond, Discussion
4 Literature Search, Presentation Tourism Marketing Environment Expression , Question-Respond, Discussion
5 Literature Search, Presentation Market Segmentation in Tourism Sector Expression , Question-Respond, Discussion
6 Literature Search, Presentation Tourism Marketing Research Expression , Question-Respond, Discussion
7 Literature Search, Presentation Marketing Strategies in Tourism Businesses Expression , Question-Respond, Discussion
8 Literature Search, Presentation The Elements of the Marketing Mix Expression , Question-Respond, Discussion
9 Literature Search, Presentation Touristic Product Expression , Question-Respond, Discussion
10 - MID-TERM EXAM -
11 Literature Search, Presentation Pricing in Tourism Expression , Question-Respond, Discussion
12 Literature Search, Presentation Chain of Distribution in Tourism Expression , Question-Respond, Discussion
13 Literature Search, Presentation Promotion in Tourism Expression , Question-Respond, Discussion
14 Literature Search, Presentation Elements of Tourism Marketing Mix: Human, Physical Evidence, Process Expression , Question-Respond, Discussion
15 Literature Search, Presentation Social Media and Tourism Marketing Expression , Question-Respond, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -