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TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TUR303	TOURISM MARKETING	5	3	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search, Presentation	Introduction to Marketing	Expression , Question-Respond, Discussion
2	Literature Search, Presentation	Service Concept / Features of Services	Expression , Question-Respond, Discussion
3	Literature Search, Presentation	Introduction to Tourism Marketing / Characteristics of Tourism Marketing	Expression , Question-Respond, Discussion
4	Literature Search, Presentation	Tourism Marketing Environment	Expression , Question-Respond, Discussion
5	Literature Search, Presentation	Market Segmentation in Tourism Sector	Expression , Question-Respond, Discussion
6	Literature Search, Presentation	Tourism Marketing Research	Expression , Question-Respond, Discussion
7	Literature Search, Presentation	Marketing Strategies in Tourism Businesses	Expression , Question-Respond, Discussion
8	-	MID-TERM EXAM	-
9	Literature Search, Presentation	The Elements of the Marketing Mix	Expression , Question-Respond, Discussion
10	Literature Search, Presentation	Touristic Product	Expression , Question-Respond, Discussion
11	Literature Search, Presentation	Pricing in Tourism	Expression , Question-Respond, Discussion
12	Literature Search, Presentation	Chain of Distribution in Tourism	Expression , Question-Respond, Discussion
13	Literature Search, Presentation	Promotion in Tourism	Expression , Question-Respond, Discussion
14	Literature Search, Presentation	Elements of Tourism Marketing Mix: Human, Physical Evidence, Process	Expression , Question-Respond, Discussion
15	Literature Search, Presentation	Social Media and Tourism Marketing	Expression , Question-Respond, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-