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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TUR303 TOURISM MARKETING 5 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Search, Presentation Concept of Marketing Expression , Question-Respond, Discussion
2 Literature Search, Presentation Marketing in the Tourism Sector Expression , Question-Respond, Discussion
3 Literature Search, Presentation Tourism Marketing - Macro and Micro Environmental Factors Expression , Question-Respond, Discussion
4 Literature Search, Presentation Marketing Information Systems and Marketing Research Expression , Question-Respond, Discussion
5 Literature Search, Presentation Market Segmentation, Target Market Selection and Positioning in Tourism Markets Expression , Question-Respond, Discussion
6 Literature Search, Presentation Tourism Marketing - Product Expression , Question-Respond, Discussion
7 Literature Search, Presentation Tourism Marketing - Price Expression , Question-Respond, Discussion
8 Literature Search, Presentation Tourism Marketing - Place Expression , Question-Respond, Discussion
9 Literature Search, Presentation Tourism Marketing - Promotion Expression , Question-Respond, Discussion
10 - MID-TERM EXAM -
11 Literature Search, Presentation People as an Element of the Extended Marketing Mix in Tourism Marketing Expression , Question-Respond, Discussion
12 Literature Search, Presentation Process as an Element of the Extended Marketing Mix in Tourism Marketing Expression , Question-Respond, Discussion
13 Literature Search, Presentation Physical Evidence as an Element of the Extended Marketing Mix in Tourism Marketing Expression , Question-Respond, Discussion
14 Literature Search, Presentation Current Issues in Tourism Marketing Expression , Question-Respond, Discussion
15 Literature Search, Presentation Current Issues in Tourism Marketing Expression , Question-Respond, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -