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TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TUR303 TOURISM MARKETING 5 3 3 8

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Definition and scope of marketing and tourism marketing
Service marketing
Market environment elements in tourism marketing
Marketing planning in tourism
Marketing information system in tourism and marketing research
Market segmentation in tourism, target market selection and positioning
4p traditional mix elements in tourism marketing
3p extended mix elements in tourism marketing
Electronic marketing in tourism
Current approaches in tourism marketing