Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Definition and scope of marketing and tourism marketing |
Service marketing |
Market environment elements in tourism marketing |
Marketing planning in tourism |
Marketing information system in tourism and marketing research |
Market segmentation in tourism, target market selection and positioning |
4p traditional mix elements in tourism marketing |
3p extended mix elements in tourism marketing |
Electronic marketing in tourism |
Current approaches in tourism marketing |