| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Market environment elements in tourism marketing |
| Marketing information system in tourism and marketing research |
| Market segmentation in tourism, target market selection and positioning |
| 4p traditional mix elements in tourism marketing |
| 3p extended mix elements in tourism marketing |
| Current approaches in tourism marketing |