| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Understands marketing concepts in the marketing and tourism sectors. |
| Classifies environmental factors in tourism marketing. |
| Distinguishes between marketing information systems and marketing research in tourism marketing. |
| Examines market segmentation, target market selection, and positioning in tourism. |
| Interprets both the 4Ps of traditional marketing mix elements and the extended marketing mix elements in tourism marketing. |
| Summarizes current approaches in tourism marketing. |