| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Define basic marketing concepts. |
| List the properties of the service. |
| Discuss the differences between the production of goods and services. |
| Explain the characteristics of product, promotion, distribution, pricing, human, physical evidence from marketing mix elements in tourism marketing. |
| Evaluate the impact of market segmentation and marketing strategies applied in tourism. |