| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kozak, N. (2016). Turizm Pazarlamasi, Ankara: Detay Publications. |
| Brings, S. (2001). Successful Tourism Marketing, Kogan Page. |
| Hacıoğlu, N. (2016).Turizm Pazarlaması, Nobel Yayınları,Ankara. |
| Kılıç B. Öter, Z. (2015).Turizm Pazarlamasında Güncel Yaklaşımlar, Beta Yayınları, Istanbul. |
| Journal of Travel & Tourism Marketing: https://www.tandfonline.com/loi/wttm20 |