| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TUR303 | TOURISM MARKETING | 5 | 3 | 3 | 8 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of this course is to provide students with a sound basis for understanding and applying marketing activities of touristic businesses |
| Content: | Marketing, Tourism marketing, Service marketing, Marketing strategies, Elements of marketing mix, The role of social media in tourism marketing. |