TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| TUR303 |
TOURISM MARKETING |
5 |
3 |
3 |
8 |
Objectives and Contents |
| Objectives: |
The aim of this course is to provide students with a sound basis for understanding and applying marketing activities of touristic businesses |
| Content: |
Introduction to Tourism Marketing / Marketing Information System / Tourism Marketing Research / Tourism Market / Macro and Micro Environment of the Tourism Market / Tourist Product / Pricing and Pricing Strategies of Tourist Products / Distribution and Characteristics in Tourism / Promotion of Tourist Products |