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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL AND SOCIAL MEDIA ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI451 DIGITAL AND SOCIAL MEDIA ADVERTISING 7 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Weekly article readings on the related topic Historical Development and Conceptual Framework of Digitalization Lecture and question–answer method.
2 Weekly article readings on the related topic Digital Culture Lecture and question–answer method.
3 Weekly article readings on the related topic Concept and Strategies of Digital Marketing Lecture and question–answer method.
4 Weekly article readings on the related topic Digital Advertising Lecture and question–answer method.
5 Weekly article readings on the related topic Types of Digital Advertising Lecture and question–answer method.
6 Weekly article readings on the related topic Social Media Advertising Lecture and question–answer method.
7 Weekly article readings on the related topic Influencer Marketing Lecture and question–answer method.
8 - MID-TERM EXAM -
9 Weekly article readings on the related topic E-Commerce Models and Advertising in Digital Games (Advergaming & In-Game Advertising) Lecture and question–answer method.
10 Weekly article readings on the related topic Metrics and Targeting Strategies in Digital Marketing (Segmentation, Targeting, Positioning) Lecture and question–answer method.
11 Weekly article readings on the related topic Search Engine Advertising, Remarketing, and Affiliate Marketing Lecture and question–answer method.
12 Weekly article readings on the related topic Digital Advertising Measurement Methods Lecture and question–answer method.
13 Weekly article readings on the related topic Digital Storytelling and Advertising Lecture and question–answer method.
14 Weekly article readings on the related topic Ethics, Sustainability, and Social Responsibility in Digital Advertising Lecture, question–answer method, and assignment presentations.
15 Weekly article readings on the related topic Legal Regulations in Digital Advertising Lecture, question–answer method, and assignment presentations.
16 - FINAL EXAM -
17 - FINAL EXAM -