| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI451 | DIGITAL AND SOCIAL MEDIA ADVERTISING | 7 | 3 | 3 | 7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Can explain the historical development of digitalization and the impact of digital culture on advertising. |
| Can apply digital marketing strategies and social media advertising methods using real-life examples. |
| Can evaluate digital advertising performance using metrics and targeting strategies. |
| Can design responsible campaigns considering ethics, sustainability, and legal regulations in digital advertising. |
| Can compare and assess different types of digital advertising. |