DIGITAL AND SOCIAL MEDIA ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTI451 |
DIGITAL AND SOCIAL MEDIA ADVERTISING |
7 |
3 |
3 |
7 |
Objectives and Contents |
| Objectives: |
The aim of this course is to trace the changes in advertising brought about by digitalization, to become familiar with new advertising opportunities, and to make predictions about the future development of advertising. |
| Content: |
The content of the course focuses on new advertising media that have emerged in parallel with the transformation of advertising in the context of new communication technologies, as well as the use of new digital platforms in advertising. |