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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CORPORATE REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT340 CORPORATE REPUTATION MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Communication Concept and Trust Relationship Lecture & Question and Answer
2 Reading the related subject in the coursebook Trust Concept and Importance of it for Institutions Lecture & Question and Answer
3 Reading the related subject in the coursebook Factors for Providing Confidence Lecture & Question and Answer
4 Reading the related subject in the coursebook Corporate Climate Concept Lecture & Question and Answer
5 Reading the related subject in the coursebook Elements for Corporate Reputation Building Lecture & Question and Answer
6 Reading the related subject in the coursebook Corporate Image Concept Lecture & Question and Answer
7 Reading the related subject in the coursebook Importance of Stakeholders in Corporate Reputation Lecture & Question and Answer
8 Reading the related subject in the coursebook Relations Between Reputation Management and Corporate Communication Lecture & Question and Answer
9 Reading the related subject in the coursebook Effects of Globalization on Reputation Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Traditional Mass Media and Reputation Management Lecture & Question and Answer
12 Reading the related subject in the coursebook New Media and Reputation Management Lecture & Question and Answer
13 Reading the related subject in the coursebook, Practice on Samples Analysing Reputation Building over Samples Lecture & Question and Answer & Case Study
14 - Presentation Homework -
15 - Presentation Homework -
16 - FINAL EXAM -
17 - FINAL EXAM -