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CORPORATE REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT340	CORPORATE REPUTATION MANAGEMENT	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Communication Concept and Trust Relationship	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Trust Concept and Importance of it for Institutions	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Factors for Providing Confidence	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Corporate Climate Concept	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Elements for Corporate Reputation Building	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Corporate Image Concept	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Importance of Stakeholders in Corporate Reputation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Relations Between Reputation Management and Corporate Communication	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Effects of Globalization on Reputation	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Traditional Mass Media and Reputation Management	Lecture & Question and Answer
12	Reading the related subject in the coursebook	New Media and Reputation Management	Lecture & Question and Answer
13	Reading the related subject in the coursebook, Practice on Samples	Analysing Reputation Building over Samples	Lecture & Question and Answer & Case Study
14	-	Presentation Homework	-
15	-	Presentation Homework	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-