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CORPORATE REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT340 CORPORATE REPUTATION MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: This course aims to introduce the general concepts of reputation and the process of formation of reputation, and to evaluate the steps that the student should follow in the process of measuring the reputation.
Content: Contents of the course include the subjects as in definition of reputation, describing the conceptual framework of reputation, definition of corporate reputation concept, establishment of a link between corporate reputation and social responsibility, interpret the relationship between crisis and reputation, measuring the effects of elements such as corporate identity, corporate image, service quality, product quality, customer satisfaction, social responsibility, employee satisfaction, customer loyalty on reputation.