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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PUBLICITY IN TOURISM COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT434 PUBLICITY IN TOURISM 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Tourism Sector Lecture & Question and Answer
2 Reading the related subject in the coursebook Communication in Tourism Lecture & Question and Answer
3 Reading the related subject in the coursebook Tourism and Public Relations Activities Lecture & Question and Answer
4 Reading the related subject in the coursebook Tourism and Advertising Activities Lecture & Question and Answer
5 Reading the related subject in the coursebook Advertizing the Country and Creating an Image Lecture & Question and Answer
6 Reading the related subject in the coursebook Lobbying Lecture & Question and Answer
7 Reading the related subject in the coursebook Communication Management in Tourism Organizations Lecture & Question and Answer
8 Reading the related subject in the coursebook Crisis Management Lecture & Question and Answer
9 Reading the related subject in the coursebook Suggestions for the Advertisement and Image Problems of Turkey Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Countries with positive Images as an Example and Analysing Past Activities of These Countries Lecture & Question and Answer
12 Reading the related subject in the coursebook Advertising Strategies for Touristic Assets of Turkey Lecture & Question and Answer
13 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
14 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
15 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
16 - FINAL EXAM -
17 - FINAL EXAM -