| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications |
| Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications |
| Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications |
| Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265. |