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PUBLICITY IN TOURISM PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT434 PUBLICITY IN TOURISM 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process.
Contents of the Course Unit: Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector
List at least 4 characteristics of the target audience of tourism ads.
Explain the importance of public relations and advertising in tourism sector through a case study
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Tourism Sector Lecture & Question and Answer
2 Reading the related subject in the coursebook Communication in Tourism Lecture & Question and Answer
3 Reading the related subject in the coursebook Tourism and Public Relations Activities Lecture & Question and Answer
4 Reading the related subject in the coursebook Tourism and Advertising Activities Lecture & Question and Answer
5 Reading the related subject in the coursebook Advertizing the Country and Creating an Image Lecture & Question and Answer
6 Reading the related subject in the coursebook Lobbying Lecture & Question and Answer
7 Reading the related subject in the coursebook Communication Management in Tourism Organizations Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Crisis Management Lecture & Question and Answer
10 Reading the related subject in the coursebook Suggestions for the Advertisement and Image Problems of Turkey Lecture & Question and Answer
11 Reading the related subject in the coursebook Countries with positive Images as an Example and Analysing Past Activities of These Countries Lecture & Question and Answer
12 Reading the related subject in the coursebook Advertising Strategies for Touristic Assets of Turkey Lecture & Question and Answer
13 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
14 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
15 Reading the related subject in the coursebook, Practice on Samples Tourism Campaign as an Example Lecture & Question and Answer & Case Study
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
4
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
4
2
Use the leadership, communication and presentation skills in occupational events.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
4
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0