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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

STRATEGIC MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS228 STRATEGIC MARKETING MANAGEMENT 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Strategy and Marketing Strategy Lecture & Presentation & Discussion
2 Reading Strategic Marketing Planning Lecture & Presentation & Discussion
3 Reading Situation Analysis Lecture & Presentation & Discussion
4 Reading Environment Analysis Lecture & Presentation & Discussion
5 Reading Customer Analysis Lecture & Presentation & Discussion
6 Reading Market Analysis Lecture & Presentation & Discussion
7 Reading Sector and Competition Analysis Lecture & Presentation & Discussion
8 Reading Core Strategies Lecture & Presentation & Discussion
9 Reading Generic Competitive Strategies Lecture & Presentation & Discussion
10 - MID-TERM EXAM -
11 Reading Competitive Strategies by Market Position Lecture & Presentation & Discussion
12 Reading Offensive and Defensive Strategies Lecture & Presentation & Discussion
13 Reading Market Segmentation, Target Market Selection and Positioning Lecture & Presentation & Discussion
14 Reading Implementation of Marketing Strategies Lecture & Presentation & Discussion
15 Reading Strategic Control and Evaluation of Marketing Performance Lecture & Presentation & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -