STRATEGIC MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| BUS228 |
STRATEGIC MARKETING MANAGEMENT |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the concepts of strategy and marketing strategy. |
| Implement the strategic marketing planning process. |
| Discuss the fundamental portfolio analysis and key strategies. |