| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BUS228 | STRATEGIC MARKETING MANAGEMENT | 4 | 3 | 3 | 6 |
RECOMMENDED READING |
|---|
| Kotler, Keller,Marketing Management, 15th ed.,Pearson, USA. Chernev, A., Strategic Marketing Management, 18th ed., Cerebellum Press, USA. Newspapers, business magazines. |