| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BUS228 | STRATEGIC MARKETING MANAGEMENT | 4 | 3 | 3 | 6 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of the course is to provide students with knowledge and skills in strategic marketing. |
| Content: | The course covers strategy and marketing, strategic marketing planning, portfolio analysis and various strategies. |