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ADVERTISEMENT WRITING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT443 ADVERTISEMENT WRITING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Advertising and Communication Lecture & Question and Answer
2 Reading the related subject in the coursebook Branding and Related Concepts Lecture & Question and Answer
3 Reading the related subject in the coursebook Functions, Purposes and Types of Advertising Lecture & Question and Answer
4 Reading the related subject in the coursebook, Analysing Samples Knowing the consumer Lecture & Question and Answer
5 Reading the related subject in the coursebook, Analysing Samples Creativity in Advertising Lecture & Question and Answer
6 Reading the related subject in the coursebook, Analysing Samples Creative Advertising Strategies Lecture & Question and Answer
7 Reading the related subject in the coursebook, Analysing Samples General review Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review, Analysing Samples Text Types in Different Media Lecture & Question and Answer & Individual Homework
10 Reading the related subject in the coursebook, Analysing Samples Selling Point Advertising Lecture & Question and Answer & Analysing Samples
11 Reading the related subject in the coursebook, Analysing Samples Advertising Texts in Print Media Lecture & Question and Answer & Analysing Samples
12 Literature Review, Analysing Samples TV and Radio Ad Texts Lecture & Question and Answer & Analysing Samples
13 Literature Review, Analysing Samples Writing Advertisements for the Internet Lecture & Question and Answer & Analysing Samples
14 Literature Review, Analysing Samples Corporate Advertising Lecture & Question and Answer & Individual Homework
15 General Review General review Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -