| 1 |
Reading the related subject in the coursebook |
Advertising and Communication |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Branding and Related Concepts |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Functions, Purposes and Types of Advertising |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook, Analysing Samples |
Knowing the consumer |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook, Analysing Samples |
Creativity in Advertising |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook, Analysing Samples |
Creative Advertising Strategies |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook, Analysing Samples |
General review |
Lecture & Question and Answer |
| 8 |
Literature Review,
Analysing Samples |
Text Types in Different Media |
Lecture & Question and Answer & Individual Homework |
| 9 |
Reading the related subject in the coursebook, Analysing Samples |
Selling Point Advertising |
Lecture & Question and Answer & Analysing Samples |
| 10 |
- |
MID-TERM EXAM |
- |
| 11 |
Reading the related subject in the coursebook, Analysing Samples |
Advertising Texts in Print Media |
Lecture & Question and Answer & Analysing Samples |
| 12 |
Literature Review,
Analysing Samples |
TV and Radio Ad Texts |
Lecture & Question and Answer & Analysing Samples |
| 13 |
Literature Review,
Analysing Samples |
Writing Advertisements for the Internet |
Lecture & Question and Answer & Analysing Samples |
| 14 |
Literature Review,
Analysing Samples |
Corporate Advertising |
Lecture & Question and Answer & Individual Homework |
| 15 |
General Review |
General review |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |