| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT443 | ADVERTISEMENT WRITING | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| List at least 3 of the basic features that an advertisement text should have |
| Explain the structural features of advertisement text |
| Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement |
| Apply product positioning with his/her advertisement writing acknowledge |
| Distinguish the target audience intended in advertisement. |
| Analyze advertising texts |
| Create their own advertising texts with technical and theoretical knowledge |