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ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT443 ADVERTISEMENT WRITING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit Assist.Prof.Dr. SARP BAĞCAN

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit: Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare the persuasion models used in advertisement writing
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What is Advertisement Writing and Study Areas Lecture & Question and Answer
2 Reading the related subject in the coursebook Preparing Advertisement Synopsys Lecture & Question and Answer
3 Reading the related subject in the coursebook Advertisement Scenario Writing Techniques Lecture & Question and Answer
4 Reading the related subject in the coursebook, Analysing Samples Advertisement Treatment Writing Lecture & Question and Answer
5 Reading the related subject in the coursebook, Analysing Samples Advertisement Storyboard Studies Lecture & Question and Answer
6 Reading the related subject in the coursebook, Analysing Samples Preparing Advertisement Mise en Scene Lecture & Question and Answer
7 Reading the related subject in the coursebook, Analysing Samples Analysing Advertisement Scenarios and Advertisement Writing Studies Lecture & Question and Answer
8 - MID-TERM EXAM -
9 - Advertisement Scenarios Homework Lecture & Question and Answer & Individual Homework
10 Reading the related subject in the coursebook, Analysing Samples Analysing Advertisement Scenarios in Turkey and the World Lecture & Question and Answer & Analysing Samples
11 Reading the related subject in the coursebook, Analysing Samples Advertisement Writing in Printed Media Lecture & Question and Answer & Analysing Samples
12 Literature Review, Analysing Samples Advertisement Writing in Visual and Auditory Media Lecture & Question and Answer & Analysing Samples
13 Literature Review, Analysing Samples Advertisement Language Analysis Lecture & Question and Answer & Analysing Samples
14 - Advertisement Writing Homework Lecture & Question and Answer & Individual Homework
15 General Revision Preparations for Final Exams Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 11 2 22
Assignment (Homework) 2 5 10
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 45 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0