| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT443 | ADVERTISEMENT WRITING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Muge Elden (2016). Reklam Yazarligi. Iletisim Publications |
| Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı |
| Muge Elden (2016). Reklam ve Reklamcilik. Say Publications |
| Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı |
| Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53. |