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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP153 INTRODUCTION TO PUBLIC RELATIONS 1 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review The Concept, Purpose and Importance of Public Relations Lecture, Question-Answer
2 Literature review Proactive and Reactive Public Relations Lecture, Question-Answer
3 Literature review Historical Development of Public Relations Lecture, Question-Answer
4 Literature review Public Relations Models Lecture, Question-Answer
5 Literature review Target Audience in Public Relations Lecture, Question-Answer
6 Literature review Public Relations Agencies and In-House Public Relations Lecture, Question-Answer
7 Literature review General Review Lecture, Question-Answer
8 Literature review Public Relations Projects Lecture, Question-Answer
9 Literature review Marketing-Oriented Public Relations Lecture, Question-Answer
10 - MID-TERM EXAM -
11 Literature review Public Relations Application Areas I (In-House Communication, Corporate Social Responsibility, Reputation Management) Lecture, Question-Answer
12 Literature review Public Relations Application Areas II (Issue Management, Risk Management, Crisis Management) Lecture, Question-Answer
13 Literature review Public Relations Application Areas III (Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations) Lecture, Question-Answer
14 Literature review Ethics in Public Relations and Public Relations Organizations Lecture, Question-Answer
15 Literature review General Review Lecture, Question-Answer
16 - FINAL EXAM -
17 - FINAL EXAM -