1 |
Literature review |
The Concept, Purpose and Importance of Public Relations |
Lecture, Question-Answer |
2 |
Literature review |
Proactive and Reactive Public Relations |
Lecture, Question-Answer |
3 |
Literature review |
Historical Development of Public Relations |
Lecture, Question-Answer |
4 |
Literature review |
Public Relations Models |
Lecture, Question-Answer |
5 |
Literature review |
Target Audience in Public Relations |
Lecture, Question-Answer |
6 |
Literature review |
Public Relations Agencies and In-House Public Relations |
Lecture, Question-Answer |
7 |
Literature review |
General Review |
Lecture, Question-Answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature review |
Public Relations Projects |
Lecture, Question-Answer |
10 |
Literature review |
Marketing-Oriented Public Relations |
Lecture, Question-Answer |
11 |
Literature review |
Public Relations Application Areas I (In-House Communication, Corporate Social Responsibility, Reputation Management) |
Lecture, Question-Answer |
12 |
Literature review |
Public Relations Application Areas II (Issue Management, Risk Management, Crisis Management) |
Lecture, Question-Answer |
13 |
Literature review |
Public Relations Application Areas III (Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations) |
Lecture, Question-Answer |
14 |
Literature review |
Ethics in Public Relations and Public Relations Organizations |
Lecture, Question-Answer |
15 |
Literature review |
General Review |
Lecture, Question-Answer |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |