| Objectives: |
It is aimed for students to have the necessary equipment about what the profession of public relations means, how it develops, job descriptions, concepts related to public relations and public relations practices such as crisis management, reputation management, corporate social responsibility, sponsorship. |
| Content: |
It covers topics such as the definition and historical development of public relations, proactive and reactive public relations, public relations models, target audience in public relations, public relations agencies and in-house public relations departments, public relations project design process and public relations application areas. |