HALKLA İLİŞKİLERE GİRİŞ PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP153	HALKLA İLİŞKİLERE GİRİŞ	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer ZEYNEP ÖZCAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It is aimed for students to have the necessary equipment about what the profession of public relations means, how it develops, job descriptions, concepts related to public relations and public relations practices such as crisis management, reputation management, corporate social responsibility, sponsorship.
Contents of the Course Unit:	It covers topics such as the definition and historical development of public relations, proactive and reactive public relations, public relations models, target audience in public relations, public relations agencies and in-house public relations departments, public relations project design process and public relations application areas.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists the duties of a public relations specialist.
Understands the importance of the public relations profession.
Explains the areas of public relations practice.
Compares the differences between public relations agencies and in-house public relations departments.
Discusses the relationship between public relations and marketing.
Analyzes the characteristics of the target audience in public relations studies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	The Concept, Purpose and Importance of Public Relations	Lecture, Question-Answer
2	Literature review	Proactive and Reactive Public Relations	Lecture, Question-Answer
3	Literature review	Historical Development of Public Relations	Lecture, Question-Answer
4	Literature review	Public Relations Models	Lecture, Question-Answer
5	Literature review	Target Audience in Public Relations	Lecture, Question-Answer
6	Literature review	Public Relations Agencies and In-House Public Relations	Lecture, Question-Answer
7	Literature review	General Review	Lecture, Question-Answer
8	-	MID-TERM EXAM	-
9	Literature review	Public Relations Projects	Lecture, Question-Answer
10	Literature review	Marketing-Oriented Public Relations	Lecture, Question-Answer
11	Literature review	Public Relations Application Areas I (In-House Communication, Corporate Social Responsibility, Reputation Management)	Lecture, Question-Answer
12	Literature review	Public Relations Application Areas II (Issue Management, Risk Management, Crisis Management)	Lecture, Question-Answer
13	Literature review	Public Relations Application Areas III (Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations)	Lecture, Question-Answer
14	Literature review	Ethics in Public Relations and Public Relations Organizations	Lecture, Question-Answer
15	Literature review	General Review	Lecture, Question-Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: DER Yayınları.
Peltekoğlu, F. B. (2016). Halkla İlişkiler Nedir?, İstanbul: Beta Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.	0
2	A specific conceptual model using the methods of modern public relations knows.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.				3
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.		1
3	PR modern techniques and tools necessary for the application selects and uses effective.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.		1
2	May carry out work effectively as an individual.			2
3	Ability to work effectively within a team and take responsibility shows.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.						5
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.				3
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.					4
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	7	98
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	1	14
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	156