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HALKLA İLİŞKİLERE GİRİŞ COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP153 HALKLA İLİŞKİLERE GİRİŞ 1 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Lists the duties of a public relations specialist.
Understands the importance of the public relations profession.
Explains the areas of public relations practice.
Compares the differences between public relations agencies and in-house public relations departments.
Discusses the relationship between public relations and marketing.
Analyzes the characteristics of the target audience in public relations studies.