Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HTP153 | HALKLA İLİŞKİLERE GİRİŞ | 1 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Lists the duties of a public relations specialist. |
Understands the importance of the public relations profession. |
Explains the areas of public relations practice. |
Compares the differences between public relations agencies and in-house public relations departments. |
Discusses the relationship between public relations and marketing. |
Analyzes the characteristics of the target audience in public relations studies. |