| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HTP153 | HALKLA İLİŞKİLERE GİRİŞ | 1 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Lists the duties of a public relations specialist. |
| Understands the importance of the public relations profession. |
| Explains the areas of public relations practice. |
| Compares the differences between public relations agencies and in-house public relations departments. |
| Discusses the relationship between public relations and marketing. |
| Analyzes the characteristics of the target audience in public relations studies. |