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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

WEB TASARIMI SATIŞ VE PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
VTK254 WEB TASARIMI SATIŞ VE PAZARLAMA 4 2 2 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading literature Overview of Marketing Presentation, Question and Answer
2 Reading literature Digital Marketing Presentation, Question and Answer
3 Reading literature Digital Marketing Mix Elements Presentation, Question and Answer
4 Reading literature Website and Marketing Presentation, Question and Answer
5 Reading literature Social Media Marketing Presentation, Question and Answer
6 Reading literature Email Marketing Presentation, Question and Answer
7 Reading literature General Review Presentation, Question and Answer
8 Reading literature Search Engine Marketing Presentation, Question and Answer
9 Reading literature Content Marketing, Mobile Marketing Presentation, Question and Answer
10 - MID-TERM EXAM -
11 Reading literature Influencer Marketing, Viral Marketing Presentation, Question and Answer
12 Reading literature Digital Public Relations Presentation, Question and Answer
13 Reading literature Digital Advertising Presentation, Question and Answer
14 Reading literature Storytelling and Transmedia Presentation, Question and Answer
15 Reading literature General Review Presentation, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -