WEB TASARIMI SATIŞ VE PAZARLAMA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
VTK254	WEB TASARIMI SATIŞ VE PAZARLAMA	4	2	2	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer NACİYE MACİT SEZİKLİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim is for students to learn new approaches in the field of marketing as a result of digital technology and to equip them with the fundamental strategic knowledge of these approaches.
Contents of the Course Unit:	This course covers the following topics: marketing, digitalization, digital marketing, digital marketing mix elements, website and marketing, social media marketing, email marketing, search engine marketing, content marketing, mobile marketing, influencer marketing, viral marketing, digital public relations, digital advertising, storytelling, and transmedia.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains marketing approaches used in digital environments. Defines social media marketing. Provides examples of public relations and advertising activities in digital environments. Lists important aspects of digital marketing. Describes new marketing technologies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading literature	Overview of Marketing	Presentation, Question and Answer
2	Reading literature	Digital Marketing	Presentation, Question and Answer
3	Reading literature	Digital Marketing Mix Elements	Presentation, Question and Answer
4	Reading literature	Website and Marketing	Presentation, Question and Answer
5	Reading literature	Social Media Marketing	Presentation, Question and Answer
6	Reading literature	Email Marketing	Presentation, Question and Answer
7	Reading literature	General Review	Presentation, Question and Answer
8	Reading literature	Search Engine Marketing	Presentation, Question and Answer
9	Reading literature	Content Marketing, Mobile Marketing	Presentation, Question and Answer
10	-	MID-TERM EXAM	-
11	Reading literature	Influencer Marketing, Viral Marketing	Presentation, Question and Answer
12	Reading literature	Digital Public Relations	Presentation, Question and Answer
13	Reading literature	Digital Advertising	Presentation, Question and Answer
14	Reading literature	Storytelling and Transmedia	Presentation, Question and Answer
15	Reading literature	General Review	Presentation, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bil,E. ve Özdemir, E. (2021). Stratejik Dijital Pazarlama, İstanbul: Beta Basım Yayım.Kotler, P. (2017). Pazarlama 4.0: Gelenekselden Dijitale Geçiş. İstanbul: Optimist Yayınları.Kırcova, İ. (2012). İnternette Pazarlama. İstanbul: Beta Basım Yayım.Tuna, M. F. (2024). Dijital Pazarlama Yönetimi. Gaziantep: Özgür Yayınları.Güçdemir, Y. (2017). Sosyal Medya: Halkla İlişkiler, Reklam ve Pazarlama. İstanbul: Derin Yayınları.
Kotler, P. (2017). Pazarlama 4.0: Gelenekselden Dijitale Geçiş. İstanbul: Optimist Yayınları.
Kırcova, İ. (2012). İnternette Pazarlama. İstanbul: Beta Basım Yayım.
Tuna, M. F. (2024). Dijital Pazarlama Yönetimi. Gaziantep: Özgür Yayınları.
Güçdemir, Y. (2017). Sosyal Medya: Halkla İlişkiler, Reklam ve Pazarlama. İstanbul: Derin Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Bilgisayarın temel kavram ve yazılımlarına hâkim olur.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have a command of the concepts commonly used in web design.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Planning the code part of a website by having knowledge of algorithms It does.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Visualization of the visual part of Web sites using visual design principles makes the planning.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Observes ethical, health and safety measures related to the profession.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Knows different methods of preparing a website.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Can run web sites integrated with database management systems.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It may collect information about user experiences. Target with the information it collects can manage a website suitable for the audience. Can ensure basic security of websites.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	4	56
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	1	5	5
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	1	4	4
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	1	14	14
Final Exam	1	1	1
Preparation for the Final Exam	14	1	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	14	1	14
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	62	0	175