| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| VTK254 | WEB TASARIMI SATIŞ VE PAZARLAMA | 4 | 2 | 2 | 7 |
Objectives and Contents |
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| Objectives: | The aim is for students to learn new approaches in the field of marketing as a result of digital technology and to equip them with the fundamental strategic knowledge of these approaches. |
| Content: | This course covers the following topics: marketing, digitalization, digital marketing, digital marketing mix elements, website and marketing, social media marketing, email marketing, search engine marketing, content marketing, mobile marketing, influencer marketing, viral marketing, digital public relations, digital advertising, storytelling, and transmedia. |