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WEB TASARIMI SATIŞ VE PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
VTK254 WEB TASARIMI SATIŞ VE PAZARLAMA 4 2 2 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains marketing approaches used in digital environments. Defines social media marketing. Provides examples of public relations and advertising activities in digital environments. Lists important aspects of digital marketing. Describes new marketing technologies.