TR EN

SPORTS BUSİNESS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SYY327 SPORTS BUSİNESS MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Information on purpose and content of the course. Definition and Meaning of Production Narration, question-response discussion method
2 Literature review Development of production understanding Narration, question-response discussion method
3 Reading book related with the subject Production strategies Narration, question-response discussion method
4 Literature review and preparing of presentation Production strategies in sports management, evaluation of student presentations Narration, Question and Answer, Discussion Method and Applied Group Study
5 Literature review and preparing of presentation Definition of marketing and development of marketing understanding Narration, Question and Answer, Discussion Method and Applied Group Study
6 Literature review and preparing of presentation Marketing strategies Narration, Question and Answer, Discussion Method and Applied Group Study
7 Literature review and preparing of presentation Marketing strategies in sports business management Narration, Question and Answer, Discussion Method and Applied Group Study
8 - MID-TERM EXAM -
9 Reading book chapters related with the subject General review Narration, question-response discussion method
10 Literature review and preparing of presentation Concept of public relations and development process Narration, Question and Answer, Discussion Method and Applied Group Study
11 Literature review and preparing of presentation Public relations concepts in sports business managements Narration, Question and Answer, Discussion Method and Applied Group Study
12 Literature review and preparing of presentation Development process of human resources Narration, Question and Answer, Discussion Method and Applied Group Study
13 Case study review Human resources management in sports business managements and problems faced during the process of human resources management Narration, question-response discussion method
14 Gathering information about the institution to be visited On-site review of a sports business management (Spor Istanbul A.S.) Observation and Examination Method
15 Reading book chapters related with the subject General review Narration, question-response discussion method
16 - FINAL EXAM -
17 - FINAL EXAM -