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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

HAVAYOLU PAZARLAMASI COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HAY353 HAVAYOLU PAZARLAMASI 5 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review, examination of relevant book and article chapters, and review of lecture notes. Marketing, Service Concepts, and Market for Air Transport Services Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
2 Literature review, examination of relevant book and article chapters, and review of lecture notes. Marketing Environment in the Airline Industry Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
3 Literature review, examination of relevant book and article chapters, and review of lecture notes. Competitive Strategies in Airline Companies Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
4 Literature review, examination of relevant book and article chapters, and review of lecture notes. Product and Brand Management in Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
5 Literature review, examination of relevant book and article chapters, and review of lecture notes. Product and Brand Management in Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
6 Literature review, examination of relevant book and article chapters, and review of lecture notes. Product and Brand Management in Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
7 Literature review, examination of relevant book and article chapters, and review of lecture notes. Pricing and Revenue Management in the Airline Market Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
8 Literature review, examination of relevant book and article chapters, and review of lecture notes. Distribution in Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
9 Literature review, examination of relevant book and article chapters, and review of lecture notes. Promotion in Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
10 - MID-TERM EXAM -
11 Literature review, examination of relevant book and article chapters, and review of lecture notes. Relationship Marketing, Customer Value, and Customer Loyalty in the Airline Industry Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
12 Literature review, examination of relevant book and article chapters, and review of lecture notes. Relationship Marketing, Customer Value, and Customer Loyalty in the Airline Industry Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
13 Literature review, examination of relevant book and article chapters, and review of lecture notes. New Developments in Air Transportation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
14 Literature review, examination of relevant book and article chapters, and review of lecture notes. The Future of Airline Marketing Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
15 Literature review, examination of relevant book and article chapters, and review of lecture notes. General Review Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
16 - FINAL EXAM -
17 - FINAL EXAM -