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HAVAYOLU PAZARLAMASI COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HAY353 HAVAYOLU PAZARLAMASI 5 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Atalık, Ö. (2014). Havayolu pazarlaması. Eskişehir: Anadolu Üniversitesi Yayınları.
Shaw, S. (2016). Marketing and management (17th ed.). USA: Routledge.