HAVAYOLU PAZARLAMASI COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HAY353 |
HAVAYOLU PAZARLAMASI |
5 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Defines the basic concepts related to marketing and airline marketing. |
| Explains the internal and external factors that should be considered when developing a marketing strategy. |
| Analyzes the impact of advertising on branding. |
| Develops solutions to various marketing problems in different airline companies through case studies. |