| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HAY353 | HAVAYOLU PAZARLAMASI | 5 | 3 | 3 | 7 |
Objectives and Contents |
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| Objectives: | The aim is to provide students with theoretical knowledge on topics such as the concept of the market in airline companies, the importance of marketing, and the need for marketing in air transportation. In addition, based on this knowledge, it is aimed to analyze market resources and marketing problems for airline companies and to develop solution proposals. |
| Content: | It covers the basic concepts and topics of marketing, as well as market structure, marketing strategies for airline companies, problems encountered in the pricing process, distribution systems, and sales, advertising, and promotion policies. |