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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

APPROACHES IN DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY329 APPROACHES IN DIGITAL MARKETING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Course Content Lecture, Question and Answer
2 Book Reading + Presentation Digital Marketing Concept Lecture, Question and Answer
3 Book Reading + Presentation Development of Digital Marketing Lecture, Question and Answer
4 Book Reading + Presentation Differences in Digital Marketing Lecture, Question and Answer
5 Book Reading + Presentation Digital Marketing Tools Lecture, Question and Answer
6 Book Reading + Presentation Digital Marketing Tools Lecture, Question and Answer
7 Book Reading + Presentation New Approaches in Digital Marketing Lecture, Question and Answer
8 Book Reading + Presentation General Review Lecture, Question and Answer
9 Book Reading + Presentation Niche Marketing Lecture, Question and Answer
10 - MID-TERM EXAM -
11 Book Reading + Presentation Green Marketing Lecture, Question and Answer
12 Book Reading + Presentation Guerrilla Marketing Lecture, Question and Answer
13 Book Reading + Presentation E-Marketing Lecture, Question and Answer
14 Book Reading + Presentation Direct Marketing Lecture, Question and Answer
15 Book Reading + Presentation Oral Marketing, General Review Lecture, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -