| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY329 | APPROACHES IN DIGITAL MARKETING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Dodson, I.(2016). The Art of Digital Marketing, Waley Publications |
| Kingsnorht, S. (2018). Dijital Pazarlama Stratejisi, Ankara: Nobel Publishing |
| Ryan, D. (2016). Dijital Pazarlama Translate: Mehmet Murat Kamaloğl of Turkey Business Bank Publications |