| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY329 | APPROACHES IN DIGITAL MARKETING | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of the course; to understand the basic concepts of digital marketing and marketing with new approaches. |
| Content: | The content of the course; definition and development of digital marketing, digital marketing approaches, digital marketing tools. |