APPROACHES IN DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY329 |
APPROACHES IN DIGITAL MARKETING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the concept of digital marketing. |
| Debate the differences of digital marketing. |
| Classify digital marketing tools. |
| Give examples about digital marketing approaches. |