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APPROACHES IN DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY329 APPROACHES IN DIGITAL MARKETING 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the concept of digital marketing.
Debate the differences of digital marketing.
Classify digital marketing tools.
Give examples about digital marketing approaches.