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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA AND PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY321 MEDIA AND PUBLIC RELATIONS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Introducing the content and syllabus of the course, coursebook and supplementary books, assessment and evaluation, Public relations and new media, marketing, general evaluation -
2 Reading Public relations, Media, New Media, Marketing, Literature -
3 Reading PR New Rules -
4 Reading Public relations and New Communication Styles Web based communication types (Blog, Forum….) -
5 Reading Public relations practice types on the internet, new rules regarding press bulletin -
6 Reading Web 2.0 –PR 2.0 -
7 Reading New rules regarding communication in new media -
8 Reading General Revision -
9 Reading Public relations and New Media Practices -
10 - MID-TERM EXAM -
11 Reading Social Networks, Search engine -
12 Reading PR 2.0 Crisis Management, Virtual Reputation Management, Social CRM. -
13 Reading Presentation of Assignments (PR 2.0 Public relations campaign) -
14 Reading Presentation of Assignments (PR 2.0 Public relations campaign) General Revision -
15 Reading General Repeat -
16 - FINAL EXAM -
17 - FINAL EXAM -