1 |
Reading |
Introducing the content and syllabus of the course, coursebook and supplementary books, assessment and evaluation, Public relations and new media, marketing, general evaluation |
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2 |
Reading |
Public relations, Media, New Media, Marketing, Literature |
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3 |
Reading |
PR New Rules |
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4 |
Reading |
Public relations and New Communication Styles Web based communication types (Blog, Forum….) |
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5 |
Reading |
Public relations practice types on the internet, new rules regarding press bulletin |
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6 |
Reading |
Web 2.0 –PR 2.0 |
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7 |
Reading |
New rules regarding communication in new media |
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8 |
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MID-TERM EXAM |
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9 |
Reading |
General Revision |
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10 |
Reading |
Public relations and New Media Practices |
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11 |
Reading |
Social Networks, Search engine |
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12 |
Reading |
PR 2.0 Crisis Management, Virtual Reputation Management, Social CRM. |
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13 |
Reading |
Presentation of Assignments (PR 2.0 Public relations campaign) |
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14 |
Reading |
Presentation of Assignments (PR 2.0 Public relations campaign) General Revision |
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15 |
Reading |
General Repeat |
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16 |
- |
FINAL EXAM |
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17 |
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FINAL EXAM |
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