| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY321 | MEDIA AND PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara |
| Aydemir O. (2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul |
| Scott D. M. (2007). Pazarlamanin ve Iletisimin Yeni Kurallari. MediaCat, Istanbul |
| Sayımer, I. (2008). Sanal Ortamda Halkla Iliskiler. Beta Publications, Istanbul Regina M. Luttrell and Capizzo. L. W. (2018). Public Relations Campaigns: An Integrated Approach. Sage Publication. (USA). |