MEDIA AND PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY321 |
MEDIA AND PUBLIC RELATIONS |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts related to Media and Public Relations. |
| Explain the importance of media use for public relations. |
| Debate media strategies in public relations campaigns and crisis management. |
| Prepare digital media and conventional media plan in public relations campaigns. |