Content: |
Contents of the course include the subjects such as basic concepts related to Public Relations and Media, Relationship between Advertising, Public Relations and Marketing, Public Relations, Relationship between Advertising and New Media, Media Use in Public Relations Campaigns and Crisis Management, Media Planning Processes in Public Relations, Internet Media and Digital Media and its use in the field of Public Relations, Public Relations applications in which Web 2.0 Pr 2.0 Web-based communication tools are used. |