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FINANCIAL SERVICE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BAY324 FINANCIAL SERVICE MARKETING 5 3 3 5

Objectives and Contents

Objectives: This course aims to provide the students with the basic knowledge and skills that will enable them to master the applications and techniques for marketing of financial services
Content: Contents of the course include the subjects as concept, method, application, techniques related to financial service marketing