| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BAY324 | FINANCIAL SERVICE MARKETING | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Define the basic concepts of service marketing |
| Define strategic marketing plan in financial services marketing: macro and micro environment relationship and market analysis |
| Discuss financial services marketing mix - product, price, promotion, distribution channels policies |
| Compare financial services marketing mix-product, sales techniques of financial services - Ideal Sales Process, After Sales Services |