| 1 |
Reading |
Defining international markets |
Lecture & Question and Answer & Discussion |
| 2 |
Reading |
Environmental factors effecting international markets – economic environment |
Presentation/Lecture & Question and Answer & Discussion |
| 3 |
Reading |
International market researches and the process |
Presentation/Lecture & Question and Answer & Discussion |
| 4 |
Reading |
International market choice and strategies for penetrating into markets |
Presentation/Lecture & Question and Answer & Discussion |
| 5 |
Reading |
International market policy, alternative product policies in international market |
Presentation/Lecture & Question and Answer & Discussion |
| 6 |
Reading |
Distribution in international market |
Presentation/Lecture & Question and Answer & Discussion |
| 7 |
Reading |
International pricing decisions and methods used in international pricing |
Presentation/Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Methods used in international payments |
Presentation/Lecture & Question and Answer & Discussion |
| 10 |
Reading |
Promotion related decisions in international market: advertisement and personal selling |
Presentation/Lecture & Question and Answer & Discussion |
| 11 |
Reading |
Promotion related decisions in international market: public relations and sales development |
Presentation/Lecture & Question and Answer & Discussion |
| 12 |
Reading |
Budgeting in international markets |
Presentation/Lecture & Question and Answer & Discussion |
| 13 |
Reading |
Preparing proforma financial tables in international markets |
Presentation/Lecture & Question and Answer & Discussion |
| 14 |
Reading |
International fear and exhibition organization |
Presentation/Lecture & Question and Answer & Discussion |
| 15 |
Reading |
International fear and exhibition organization |
Presentation/Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |