| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY415 | INTRODUCTION TO INTERNATIONAL MARKETS | 7 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to introduce subjects as in penetrating into markets, globalization, international consumer behaviour, human resources management, methods for penetrating into markets; and advantages and disadvantages of these methods and barriers in penetrating into international markets. |
| Content: | Contents of the course include; basic concepts regarding penetration into international markets, international market research, product in iternational market, pricing, distribution and promotion functions, defining functions of multi-cultural companies. |