Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
UTY415 | INTRODUCTION TO INTERNATIONAL MARKETS | 7 | 3 | 3 | 7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Interpret basic concepts regarding the penetration into international markets. |
Explain environmental factors effecting penetration into international markets. |
Build strategies by relating between international market micro and macro environment. |
Analyze marketing mix regarding the penetration into international markets and strategies. |
Apply international market researches. |
yze the trading concept and international integration for penetrating into international markets. |